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INTRODUCTION

THE MARKETING POWER OF ROBOSAURUS

SUMMARY OF BENIFITS

TERMS

 

Robosaurus Sponsorship Opportunities

We've created a breakthrough package that delivers the local retail extensions and face to face consumer interaction that come with events, the multi-market reach and year-long timeframe that come with tours, and the media exposure and sales opportunities that come with major attraction sponsorships.

Now, ROBOSAURUS can be your marketing platform to mount a promotional campaign that incents your retailers, and ultimately boosts sales for your company at the events and in the markets of your choice. Robosaurus, can bring a level of excitement and pride to your business that would be difficult to achieve in any conventional advertising format. Event signage, VIP tickets, sales incentive rides in the head of Robosaurus, booth space and announcements at the events, representation in all of the event advertising, these are just some of the possibilities to promote with Robosaurus.


Parker, our Hydraulics sponsor is prominently shown on their product during the filming of "Waking Up in Reno" starring Billy Bob Thornton, Patrick Swayze, Thereza Therone and Natasha Richardson.

THE MARKETING POWER OF ROBOSAURUS

The world's largest, fire-breathing, car-crushing, primeval robot delivers crowd-pleasing family entertainment at America's most popular motorsports events, airshows, state fairs, theme parks and parades.

Robosaurus offers your company a customized sponsorship package in l5 to 52 markets of your choice. With standard multi-market sports and entertainment series and tours, it's inevitable that you inherit markets that you don't want or need. With Robosaurus, there is absolutely no waste. You only go to markets where you want an increased presence. You only pay for the markets where you want to be.

Plus, you can be the sole sponsor of Robosaurus. Or, if you wish, you can offset all or part of your sponsorship costs by tying in your business partners.

We invite you to make Robosaurus the promotional platform for impacting your bottomline.

Robosaurus' Product sponsorsare prominently displayed on sign boards on both sides of Robo's waist area.

ONLY ROBOSAURUS DELIVERS THE BEST OF ALL SPONSORSHIP OPTIONS....

Major Sponsor Presence at America's Top Events without Having to Sponsor Them

Take advantage of family crowds and their loyalty, plus the media buys of the most popular motorsports events, airshows, state fairs theme parks, and parades without paying the event fees associated with each.

Ownership (Customized Title Sponsorship)

No other cosponsor or company will compete with you for a Robosaurus presence. Your corporate (or brand) colors and identity will be incorporated into Robosaurus' and the theme's design.

The Reach and Efficiency of a Customized National Tour

Benefit from the scope and economies of scale of a multi-market buy as compared to costly one-off promotions.

The Impact and Relevance of a Local Event

Tie in with local media partners and involve key retailers using store appearances to drive traffic in every market.

The Excitement of A Headline Attraction

Robosaurus is a media magnet, commanding unrivaled coverage wherever he goes. Plus, Robosaurus always wins. Unlike race cars, Robosaurus is guaranteed a spot. He doesn't have to qualify and he can't crash or lose!

...With Just One Buy!

SUMMARY OF RIGHTS AND BENEFITS

Title of Robosaurus and Robosaurus' Tour

  • Your corporate (or brand) colors and identity will be incorporated into Robosaurus' and the team's design. You will have signage/ID on Robosaurus, crew uniforms, transport truck and sleeper, and themed merchandise.
  • Your name and logo will be incorporated into the Robosaurus Tour name
  • Establishes your association with Robosaurus to the largest possible audience, both on-site and off-site
  • Delivers a turn key proprietary promotional platform

Choice of Markets

  • Select the top l5 markets that will boost sales for you and your retailers
  • Add as many as 37 markets, up to 52 per year
  • Provides the competitive edge in your major markets

Sole Sponsor Status

  • You will be the only company allowed to run national Robosaurus-themed promotions.
  • Increase market share with Robosaurus merchandise giveaways and point-of-purchase offers for special collectibles.
  • Gives relevance to consumer sweepstakes and stimulates store participation

Cosponsor Sales Rights

  • Self-liquidate your involvement by selling sponsorship to your sibling brands or vendors
  • Incent your biggest trade customers by assigning them benefits from your package
  • Extend your promotional budget by aligning with the media partners of your choice

Promotional Rights

  • Includes use of the Robosaurus marks, logo, name and likeness in your advertising and packaging

Robosaurus Visits

  • For advertising and promotional opportunities, you will have access to Robosaurus and the two person team for personal appearances to drive store traffic and sales.

Entertainment and Sales Incentives

  • Reward your top producers and build relations with prospective and current customers by using your suite passes and tickets, behind-the-scenes tours and special viewing privileges, invitations to official functions and discounts on merchandise

Advertising Exposure & Media Extensions*

  • Full page ad in event program books
  • Extended impact through inclusion in event promoters' media buy
  • Signage during Robosaurus performances will link your company with Robosaurus' audience

Targeted Sampling, Quality Interactions*

  • Place your product/service into the hands of attendees by distributing coupons, brochures and samples and Robosaurus photos.
  • Exhibit your products or services in high-traffic areas.

Additional Promotional Possibilities

Use as a float in the Rose Parade (ROSE-A-SAURUS)

  • Cartoon show created for Robosaurus
  • Partnership possibilities thru the exchange of corporate stock
* To be implemented or acquired
TERMS
OFFER: Title and Sole Sponsor or Co-sponsor

NUMBER OF SPONSORS: One to Four

CONTRACT TERM: Two-year minimum

RENEWAL TERMS: Exclusive negotiating period for
four months ending eight months
prior to term expiration

ANNUAL PAYMENT SCHEDULE: 75 percent on signing, 20 percent
in third month and 5 percent at end
of each annual tour

GOVERNED IN: California
 
Contact
Mark Hays at markhays@olypen.com
for a customized sponsorship proposal to meet your marketing objectives.

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